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The NBA lockout and the shortened season had raised concerns that business tied to the sport would suffer as fewer fans pack sports bars and buy team paraphernalia. That’s all changed ever since Jeremy Lin stepped off the bench. The NBA needed someone like Lin to hype up the season. It was Linevitable (opps) that nicknames would start popping up. What started as “Linsanity” has turned into puns like “Lincredible” or “Super Lintendo”.